I’m sure you won’t be surprised to hear me say that for most businesses, Email Marketing can be THE most powerful marketing tool.
As you know, the vast majority of your clients and customers won’t be ready to buy from you the very first time you come into contact with them – particularly if they’ve just come to your website. Email marketing allows you to follow up and build a connection with them; build trust and credibility over time until they’re ready to buy.
That’s why when the Direct Marketing Association measured the ROI of different marketing methods, Email Marketing came out as number one, with almost double the ROI of its nearest competitor.
But getting Email Marketing to work for you isn’t easy, particularly today.
Our days have never been busier. Our inboxes have never been fuller. We’ve never been quite so resistant to being “sold to” as we are today.
And with everyone seemingly offering a free email newsletter these days, it’s getting even harder to persuade clients to opt in to getting our emails in the first place.
That’s why I’ve asked Email Marketing expert Ian Brodie to share with us some of his techniques for getting better results from your email marketing in today’s “new world”.
You can register for this live, online training event on Tuesday 16th July at 3pm (Ireland/UK time – 4pm CET)
You may have heard a little bit about Ian before. He was recently named as one of the Top 50 Global Thought Leaders in Marketing and Sales by Top Sales World Magazine and Salesforce.com picked him as one of their “Social Business Dream Team”. But what you may not know is that he gets over 70% of his high paying clients through email marketing.
On this webinar he’ll be sharing his exclusive tips on getting more email subscribers and turning more of them into paying customers, including:
• The big mindset shift that will transform your results with email marketing.
• How to use the “Speed To Value” principle to get a steady stream of ideal clients to subscribe to your emails.
• The simple formula (borrowed from Cosmopolitan magazine) to get more subscribers to open and read your emails.
• The one thing you must do in your emails (that’s the absolute opposite of what you’re “supposed” to do) but is the biggest factor in winning you new customers and clients.
To sign up for the free training, click this link:
And I’ll see you live on the 16th.