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“New Rules of Email Marketing” webinar with Ian Brodie (exclusive invitation)

email marketing

I’m sure you won’t be surprised to hear me say that for most businesses, Email Marketing can be THE most powerful marketing tool.

As you know, the vast majority of your clients and customers won’t be ready to buy from you the very first time you come into contact with them – particularly if they’ve just come to your website. Email marketing allows you to follow up and build a connection with them; build trust and credibility over time until they’re ready to buy.

That’s why when the Direct Marketing Association measured the ROI of different marketing methods, Email Marketing came out as number one, with almost double the ROI of its nearest competitor.

But getting Email Marketing to work for you isn’t easy, particularly today.

Our days have never been busier. Our inboxes have never been fuller. We’ve never been quite so resistant to being “sold to” as we are today.

And with everyone seemingly offering a free email newsletter these days, it’s getting even harder to persuade clients to opt in to getting our emails in the first place.

That’s why I’ve asked Email Marketing expert Ian Brodie to share with us some of his techniques for getting better results from your email marketing in today’s “new world”.

You can register for this live, online training event on Tuesday 16th July at 3pm (Ireland/UK time – 4pm CET)

http://www.ianbrodie.com/nrem-paddy

You may have heard a little bit about Ian before. He was recently named as one of the Top 50 Global Thought Leaders in Marketing and Sales by Top Sales World Magazine and Salesforce.com picked him as one of their “Social Business Dream Team”. But what you may not know is that he gets over 70% of his high paying clients through email marketing.

On this webinar he’ll be sharing his exclusive tips on getting more email subscribers and turning more of them into paying customers, including:

• The big mindset shift that will transform your results with email marketing.
• How to use the “Speed To Value” principle to get a steady stream of ideal clients to subscribe to your emails.
• The simple formula (borrowed from Cosmopolitan magazine) to get more subscribers to open and read your emails.
• The one thing you must do in your emails (that’s the absolute opposite of what you’re “supposed” to do) but is the biggest factor in winning you new customers and clients.

To sign up for the free training, click this link:

http://www.ianbrodie.com/nrem-paddy

And I’ll see you live on the 16th.

Paddy.

Do You Know What Keywords Are Best For YOUR Business?

Do You Know What Keywords Are Best For YOUR Business?

 

We are delighted to announce that we have again teamed up with Ireland’s leading online marketing agency, DPFOC, to deliver a webinar that we think will be of real benefit to Irish businesses. In this webinar, Eddie O’ Driscoll, MD of DPFOC, speaks about why the saying “half of my marketing budget works, I just don’t know which half!” is out-dated and should not be accepted. He explains that through implementing rigorous tracking systems, the source of every sale and lead can be known. This information gives companies total visibility into what channels are delivering and which ones are not.

Presentation Outline:

Why we need a scientific approach to online marketing

How to implement a scientific approach

Query form tracking

Telephone Tracking

Ecommerce Tracking

The Dangers of Last Click Attribution

Different Attribution Models

Don’t give up on low conversion rates – fix them!

Places are limited so register now!

Here is the link: https://attendee.gotowebinar.com/register/3551326151947043584

 

Cloud Accounting slash accounting costs by 30%

iPhone

Most accountants don’t want you to know about cloud based software because they know it will save you 30-40% of your accounting and bookkeeping time, which means your accounting costs could reduce by up to the same amount.

 

Accountants are currently rewarded for taking more time and being inefficient (by charging you by the hour, and often at laughable rates).

 

This is the old way of accounting and the future will look completely different to this. Accountants are scared of cloud solutions as you can see what they have or haven’t done, meaning they need to actually complete your work within a set time frame, instead of you just being another file on their floor. Now there is real transparency.

 

We are inviting  you to look at what value your accountant currently provides you. Do they offer a flat fee for the work they complete, or do they get rewarded for being inefficient? Has your accountant showed you how Xero can help save you 30-40% of your data entry time meaning the can add value by helping you grow your business? If you can’t answer yes to these questions, I suggest you speak to us about how we can save you money, but more importantly help we can help you know your current numbers, and how to make more money.

CHECK OUT OUR FIXED FEES http://gahan.ie/fixed-fees/

Goodbye to the old way of accounting!

 

Bread Revolution in Delgany

Firehouse

 

Patrick Ryan and Laura Moore’s Firehouse Bakery and Bread School has been a huge success since opening last June on Heir Island in West Cork, and they are now bringing their expertise ashore, in a collaboration with Emma Stone and Jackie Spillane in Delgany.

The Delgany, on the site of the former Delgany Inn in the Co Wickow village of the same name, will incorporate a bakery, café, coffee house, grocery and restaurant.

 

Cloud Accountants Moving Into Technology Advice

Leanne-Graham_sml     Accountants and bookkeepers using cloud accounting software are moving into business strategy and technology advice, says Leanne Graham, ex-head of sales for cloud accounting company Xero and technology entrepreneur.

“There’s a premier level of accountants that have transformed their business and their clients’ businesses through the use of cloud rather than just putting in cloud accounting software,” says Graham, who is now CEO of job scheduling app GeoOP. The top 20 percent of Xero’s accountant partners “have transformed their business to be a true business adviser for their clients”.

The shift of the accounting profession into cloud software will wipe out many traditional IT services firms which have resisted the rise of cloud services and software, Graham says.

Transform Your Practice In The Cloud

 

cloud

Cloud computing is where accounting practices are headed – but some accountants are leading the way and enjoying the benefits now.

The ‘cloud’ refers to the Internet. Instead of buying software and installing it directly on your computer, cloud software is simply accessed online.

I have been experimenting with some cloud  applications over the past year. This is allowing me the opportunity to run my business from anywhere. Here are some  of the applications we are using so far.

Capsule CRM

I use Capsule to keep track of the people and companies I do business with, communications with them, opportunities in the pipeline, and what needs to be done and  when.

Mailchimp

This is an online package that’s great for email marketing and newsletters and linking these with social media sites like Twitter, Facebook and Linkedin.

Google Docs

Some of our staff work remotely so working on Google Docs is ideal for us. We never have the problem of simultaneously editing the same document and losing track of which version is the latest.

Dropbox

A free service that allows us file all our documents online. This is reducing our need for files and moving us to becoming a paperless office.

Xero accounts

This is a brilliant online package which allows us  to access  our clients accounts at  anytime. We are are now using it for our own accounts and rolling it out to our clients who love it. We are gradually moving towards being a 100% xero practice.

Receipt bank

Receipts and invoices  can be  gathered, scanned, electronically stored and converted into useful data No more data entry! allowing  more time to help clients make their business a success

The cheapest way to process your expenses, receipts and invoices – saving time and money plus it integrates seamlessly with Xero.

Finally you might also like to know that the cost  of these applications is between zero and 20 euro per month and payable on a month to month basis with no fixed term.

 

Xero Wins Hi-Tech Company of the Year

 

HTCompanyoftheyear (2)

It was a big night for the Xero  team in Auckland, New Zealand on Friday as they won the Hi-Tech Company of Year and the Export Award at the New Zealand Hi-Tech Awards.

The Hi-Tech awards are run annually to showcase NZ talent, celebrate outstanding achievement and encourage investment within the tech industry. This year there were a record number of first time entrants, highlighting the fact that this sector is growing at twice the rate of the NZ economy as a whole.

Transform Your Business In The Cloud

iPad

In the past few years running a business has been transformed by the cloud. Cloud based companies are changing the way companies operate and how they succeed.

I’ve been experimenting with some business applications that reside “in the cloud”–geek talk for software you access from the Internet instead of your computer’s hard drive. This is allowing me the opportunity to run my business from anywhere. Here are a few of the applications we are using so far:

1. Xero accounts

This is a brilliant package which allows you to access your business accounts anywhere anytime. We are are now using it for our own accounts and rolling it out to our clients who love it.

2. Google Docs

Some of our staff work remotely so working on Google Docs is ideal for us. We never have the problem of simultaneously editing the same document and losing track of which version is the latest.

3. Survey Monkey

Survey Monkey makes it easy to get feedback from contacts. You create a questionnaire using their templates, and then ask your contacts to complete the survey via e-mail or a social media platform like Linkedin.

4. Capsule CRM

I use Capsule to keep track of the people and companies I do business with, communications with them, opportunities in the pipeline, and what needs to be done when.

5. Mailchimp

This is an online package that’s great for email marketing and newsletters and linking these with social media sites like Twitter, Facebook and Linkedin.

6. Dropbox

A free service that lets people bring their documents, photos and videos everywhere and share them easily. It allows us file all our documents online.

7. Hootsuite and Bufferapp

These are 2 free online applications that I use to control social media updates for Twitter, Facebook and Linkedin. I use them in preference to desktop applications because they can be accessed when I am on the move.

What other applications am I missing?

I’m sure you’ve discovered more tools than I have. Please let me know your favorite online applications for running your business so that I can expand this guide.

Xero Going Global

 

While the main Xero  focus is in four key markets – New Zealand, Australia, the United Kingdom and United States – the rest of the Xero world covers well over 100 countries. Xero are  happy to report that this “Global” region is going gangbusters.

world-map-580x349

 

 

There are  over 150 accounting partners (many of whom are shown in the map above) who are ready to help out business owners outside the  four main regions. It’s important to have Xero Partners in-country so that local businesses have trusted advisors to turn to with their accounting and tax affairs, advisors that use Xero as their core accounting platform.

Direct bank feeds, a feature we’ve all come to love and expect are not common practice in many countries. Through the Yodlee integration, Xero have  been able to connect with over 300 global financial institutions, with plenty more in beta, to deliver bank statements directly to your Xero account and automate the way you handle your data. Where there is demand, Xero will  look to make the connection. They are  always looking to support the main banks in a country growing in popularity so it’s worth getting in touch so they  can add your bank to the list.

Deloitte offers Xero in Australia

 

XERO_Deloitte_2013_low_credit_Mark_Gambino-1913-580x386

Deloitte offers Xero to clients for small business accounting

19 April 2013

Online accounting software provider Xero Limited (XRO) is pleased to announce that in Australia professional services firm Deloitte, in response to growing client demand for cloud accounting solutions, is now offering its clients the ability to migrate to Xero’s single ledger accounting solution.

Based on current client demand for cloud-based accounting solutions, Deloitte expect that by the end of its financial year approximately 2,000 ledgers will have been migrated to Xero’s platform alone.

For clients wishing to move to the cloud, single ledger accounting solutions provide business owners with real-time visibility of their financial performance and position.

We recognize how Xero can Help SMEs GROW THEIR SALES AND PROFITS. That’s why we offer  our clients FREE use of Xero.

So if you want to find out more please call us for a free trial.